DESIGN +
BUSINESS
NOTABLES
FECOMERCIO/SP
It is an institutional hotsite to pay tribute to notable celebrities within the Brazilian scene, including politicians, philosophers, journalists, jurists, scientists, among many others. A way to celebrate each of these Brazilians in a contemporary and accessible way.
CLIENT
TUTU
PERIOD OF TIME
MAR 2024 - JUL 2024
CATEGORY
HOTSITE
THE PROBLEM
From time to time, Fecomercio pays tribute to market celebrities and promotes their knowledge, and in this case, there was this question: how to do this in a contemporary way that meets the short development deadline?
HYPOTHESIS
• Make deliveries in phases and this would allow more time for curiosity about the honoree;
• Working with campaigns and content via social networks could create this curiosity;
• Staggering deliveries would ensure better quality of these content packages.
THE CHALLENGE
Create a platform that could have not only the text experience but also the visual experience, in addition to considering all of this on mobile devices, but without sacrificing performance and the possibility that the experience would not compromise users' mobile data package.
RESULTS
• 42% increase in access to the Fecomercio/SP website coming from this portal;
• Increase in the number of newsletter subscriptions by 23%;
• 87.8% performance improvement on devices with different technologies.
WHAT THEY TALK
ABOUT US
CAROL SESSA
TRAIVE INC.
His disruptive innovation and insightful ideas took our projects to new heights. His adaptability in our fast-paced environment was truly impressive. I highly recommend him. He is not only a talented professional, but a pleasure to work with.
VITOR COMINATO
RED VENTURES BRAZIL
Igor is without a doubt the best UX/UI designer I have ever worked with. We have worked together on several projects and he always exceeds our expectations. He has always taken the lead in the project with good initiatives and innovative ideas. Great professional.
VINICIUS ZAGO
TUCOWS, IRELAND
Igor is a brilliant creative director and has a vision beyond creation, which helps to understand the real needs of each case. With audacity, he likes to create innovative solutions to problems, and not just solve them in any way. I definitely recommend him (:
GIULIAN DRIMBA
WE TRANSFER, NETHERLAND
Igor is an extremely talented art director/creative director with great ideas, a digital mindset and a solid theoretical and practical knowledge of design. Everything he does has a design/UX-based explanation, and he manages to create exceptional designs and ideas.
I recommend it to everyone, without a doubt.
ERIC KRAMLINGER
LAST MILE PRODUCT - USA
Igor is an extremely talented UX Designer. I had the pleasure of working side by side with him for the better part of a year, researching, designing and developing an app and mobile platform for the agri/finance industry. He knows how to create beautiful and intuitive experiences even in complex domains. I couldn't have asked for a better partner.